Kerrang demographics and publisher information.

The kerrang demographics show that the main bulk of their readers are between the ages of 15 and 24, it could be said that this is shown in the house style as it is designed to appeal more to this demographic. The conventions of the magazines front cover has a lot going on with it each of the cover lines has a picture to go along with it this could be argued to be more appealing to a younger demographic as it has more going on and appears more exciting to the more simplistic design of magazines like Q magazine which has a older demographic. One surprising factor of the magazine is the almost even percentage of genders that read the magazine.

Also 51% of its readers are in the lower middle class or above according to the ABC1 profile, this means that magazine reaches a variety classes meaning that it must have a good distribution method and also a appealing style.

The percentage of readers decreases as the age group gets older further adding to the conclusion that the magazine is aiming for the younger demographic.

The publisher bauer media also publishes many other magazines such as Empire magazine, a movie review based magazine which has a more reserved style than kerrang, Grazia magazine, has themes such as mix of fashion and beauty trends this magazine is aimed at women. This shows that bauer media publishes a variety of magazine styles and demographics increasing its market share in the media business.